Well-lit commercial establishments and popular towering landmarks are quite a common sight. People delight in the illumination they provide that’s not only beautiful but also makes places safer. Businesses can take full advantage of this positive response to lighting. With it, they can enhance their performance and boost their sales.
Lighting for such purpose requires a certain level of expertise though, especially if a commercial establishment wants to dazzle with its product display or to entice their clients to stay longer (and therefore buy more). According to lighting professionals, it’s imperative to recognize the power of light to drive more foot traffic to the store, effectively showcase the merchandise, create the right mood and even improve customer loyalty.
Therefore, when it comes to the installation of lights for commercial purposes, it’s crucial to be mindful of light’s full range of functional capabilities.
The Rise of LED Lights for Commercial Lighting
Over the last decade or so, LED commercial light fixtures have risen to be the preferred lighting products of businesses. Not only are these lights versatile illuminating solutions, they also offer the amazing advantages of being eco-friendly and cost-effective.
LED lights consume a much smaller amount of energy compared to traditional lighting options. Additionally, they last so much longer, too; the top quality LED lights last for 50,000 hours, retaining up to 70 percent of their original brightness.
With their versatile functionality, cost-effectiveness and energy-efficiency, it’s no surprise that for commercial purposes, LED lights are the smartest choice.
The Pros’ Tips on Using LED Lights for Business
There’s a large variety of ways to utilize different types of LED lights for business. They can be used for signage, to illuminate the actual business structure so customers can move about comfortably, to highlight products and special areas of the business space, to create an attractive ambiance, and even to provide entertainment.
But to make LED lights effective in all the functions enumerated, lighting professionals have the following tips:
1. Express the business’s unique personality.
Perfect for such purpose are decorative lights, which are more about the fixture than the actual source of light. Chandeliers, lamps, pendant lights and sconces add a special beauty to the establishment that is directly attributed to its brand values.
Crystal chandeliers, for instance, show that the establishment is a little old-fashioned but glamorous. Geometric pendant lights that use LED bulbs with a tinge of blue, on the other hand, are seen as chic and modern. Meanwhile, the sleek design of LED panel lights and the smooth illumination they provide never fail to deliver serious and professional appeal to any commercial space.
The main idea here is when using LED lights, the form is equally important as the function.
2. Take into account the experience customers look for.
For example, a retail store whose target market is people in their teens and twenties can benefit from warm white LED lights (2700K to 3000K). This customer set often prefers a chill or laid-back atmosphere because they spend a long time in the store, whether to make their purchase, get to know the brand, or share their experience to social media.
Meanwhile, for older people who want to get their shopping done fast and easy, it’s important for the store to be illuminated using pure white overhead lights (5000K). The bright lights allow them to see the selection of merchandise better and read labels easily.
3. Placement makes a whole world of difference.
For full efficacy, it’s important to be thoughtful about where lights will be placed. Study the structure and all the other elements the lights should draw attention to. Also, make sure to consider the specific function of each light when choosing where to install it.
Task lighting is focused and typically installed overhead to make tasks easier to do.
As for accent lighting, placement always depends on the size, shape and proportions of the material to highlight. It is also important to consider the other qualities of the material that onlookers should take note of.
At times, it’s necessary to illuminate the inside of the structural framework of the product because of its extraordinary shape. There are also instances wherein lighting should only be placed at the front and bottom of the product to create a flattering sense of depth to it.
4. Consider glare and reflections.
Most retail spaces use mirrors and shiny, reflective materials for improved aesthetics or to make space look bigger. These components, no matter how basic or ordinary they seem, impact the look, efficiency and efficacy of the lights.
If there are big mirrors in certain areas, fewer lights will suffice because mirrors easily double the light source. Now, if there are a lot of reflective surfaces, positioning lights strategically is a must in order to prevent glare that can be irritating to the eyes.
So, those are four pro tips when installing LED lights for business. Implement these to make your commercial establishment a lovely place to visit as well as iconic.
For LED light options ideal for your business, Nakashi can help. We have a vast variety of eco-friendly and cost-effective LED lights. Get in touch with us if you’re looking for lighting solutions that can accurately meet your requirements.