The Challenge

Dior’s airport boutique faced a sourcing deadlock. European-specified brands had no local stock meeting performance standards, while airport regulations restricted Chinese manufacturers—putting the flagship launch timeline at risk.

Nakashi’s Approach

Nakashi presented FlexiCove Strips with transparent technical documentation, openly declaring origin while proving superior performance. Detailed lumen output, CRI, and lifespan data were submitted to secure compliance approval.

The Result

• 25% higher performance than European counterparts

• 100% project approval from airport authorities

• 5-year blanket clearance for future airport projects

• Shifted perception of performance-first sourcing